In the last decade, the use of social media has increased manifold. Earlier, most people used only one or two social media apps, but now everyone is on several social media platforms, be it Facebook, Twitter, or LinkedIn. Posting the same post across all platforms can be tiring and time-consuming work for most.
There are software and apps available, which lets you link all your social media accounts to them. All you have to do is post on the app, and the content is shared on all your social media accounts.
Hootsuite is one such popular social media management (SMM) tool that lets you handle multiple social accounts, profiles, and business pages. It comes with a free trial and a wide range of flexible plans, but small businesses have to spend a significant amount on subscriptions to leverage their true capabilities.
However, suppose you are a small-sized business and have chosen Hootsuite based on its popularity, you might be unable to leverage its true capabilities because of the amount you would have to spend on subscriptions.
In this article, we are going to cover some alternatives to Hootsuite, which small businesses can consider for their social media marketing and get similar results:
1. Sendible –
If the user experience is of prime importance for you and you want to generate quality content, then Sendible is one of the best options for you. It comes with many features that let you manage your campaigns faster, efficiently, and with accuracy. It enables you to link all your primary social media accounts like Facebook, Twitter, LinkedIn, Pinterest, Instagram, and your blogging platforms like Medium, Blogger.com, and WordPress.
It comes with an in-built content library, so designing and creating content becomes a lot easy. If you need to upload posts and images in large numbers, you can use the bulk-scheduling feature and upload content using a CSV file. The only issue is, it does not have any free plan but comes with a 30-day trial.
2. SocialPilot –
If you are an agency or small business, then SocialPilot is created for you. It is best suited for companies looking for publishing, engagement, and analytics. It provides client management functionalities and comes with a team collaboration feature.
It is compatible with all major social accounts, including Tiktok, VK, and Tumblr. You get to see analytics related to all the posts, and reporting helps you understand the changes required in approach. You get a social inbox and can also set up Facebook ads through SocialPilot. It comes with a 14-day trial, and the annual subscription comes at a lower cost compared to Hootsuite.
It started as a scheduling tool only for Twitter, but now it has everything you need in a social media management tool. It is compatible with Twitter, Google+, Facebook, Instagram, and Pinterest. The Buffer app shares your posts with your audience at best possible time throughout the day, which gives your post the chance to get maximum engagement.
It provides you with valuable reports and insights to help you understand your posts’ effect on your audience and attract traffic to your social media profiles. If you are an individual with multiple social media profiles, you can use the free Buffer plan. If you run a business, you can subscribe to a paid plan depending on your organization’s size.
Another tool that makes your life easier by managing all your or your client’s social media account is Agorapulse. It also comes with a social inbox system and a highly advanced scheduling and queuing option for posts.
If your main focus is on Facebook, then you should check this tool. It lets you run a quiz, organize a contest, and do much more. It has automated moderation that helps you flag, hide, or assign content while you are away. You can also track your shared content and any mentions on Facebook. It is best suited for medium-sized enterprises. It also lets you measure your competitors’ social activity, unlike other similar apps.
5. eClincher –
eClincher is best for small and medium businesses looking to streamline their social media presence. It has an intelligent social media dashboard and a centralized inbox. Its features include content curation, marketing automation, keyword tracking, content recycling, engagement, team collaboration, and much more.
One of its exciting features is Pocket integration. You can use this to share any content stored in your pocket account directly to associated social platforms. However, it does not allow you to collaborate on social media tasks. It comes with a 14-day trial, and the minimum paid plan starts at $59 per month.
6. SocialOomph –
Though it offers services for all your social media profiles, most of its features are for Twitter-like keyword searches, tracking mentions and retweets, tweets via mail, etc. It lets you schedule blog posts from unlimited blogs, and its auto-responder feature ensures that you stay engaged with your audience on your profiles. Most of its services are available for free, but you will have to go with paid plans if you are looking for enhanced productivity.
7. SproutSocial –
SproutSocial is an advanced alternative to Hootsuite, which offers features like scheduling messages, statistics overview, task assignments, and integration with various platforms. Small businesses as well as enterprises can use it.
It takes care of your customer sentiment with the smart inbox feature and lets you manage your communication in one place. It gives you a collaborative content calendar, easy scheduling across multiple networks, tracking activities across all channels, and integration with tools like ZenDesk and UserVoice. It comes with a 30-day trial, while the paid plan starts at $99 per month.
8. Socialbakers –
Socialbakers is an AI-focused social media marketing and analytics platform for small businesses that let them post their content at the right time to generate maximum traction. Its key features include reporting, publishing, competitive ad insights, predictive integration, and data integration. It comes with a free trial, while the paid plans are only available on request. If you are a small enterprise, it is worth looking at their services.
Though Hootsuite is the oldest SMM tool, some of the new alternatives are worth considering. However, before you finalize any tool and decide to shift from Hootsuite, make sure they align with your requirement. Take time to analyze each alternative’s pros and cons, check how they align with your needs, and then make your decision.