Buffer is one of the most sought after and renowned Social Management Tools used currently. Considering the ongoing Covid-19 pandemic, multiple organizations have moved their operations online. There has been a drastic change in the way businesses are managed, supported by a change in customers’ online behavior.
The modern trend of operating businesses while maintaining social distancing has highlighted the requirement to revamp Social Media Marketing Strategies with the aim to reach out to customers and retain them. This is precisely why it is of utmost importance to maintain a strong presence across all their social media platforms and administer them easily.
However, at times it becomes overwhelming and complicated to control all the social media handles smoothly and maintain your online presence. This is exactly why Social Management Tools like Buffer are in high demand and are widely used. It consists of cutting-edge publishing features, direct Instagram scheduling, and a clean interface, thus making it a user-friendly tool. However, it comes with few downsides too!
And, for a few, Buffer might not wholly suit their needs. If you fall into those few, here are a few alternatives that you should check out!
Top 9 Alternatives to Buffer To Consider For Your Business
You will fall in love after using this tool, mainly because of its ease of use. It is a fully-featured excellent tool used in the market. The tool is built to analyze everything in depth, schedule them effectively, and then report them.
It has a unique component that is Canva integration, by which it performs well in email marketing and Google’s analytics platform. Fanbooster enables users to handle Facebook and LinkedIn ads also. It’s value-added feature gives engagement distribution over a period of time and can be used for all types of businesses, whether small or large.
SocialPilot has been especially designed for small businesses. The tool’s primary feature is to schedule the user’s social media account processes and then create a report on them effectively. SocialPilot brings to the users a bunch of critical features such as easily connecting with any social media platform such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.; scheduled posting, bringing to the users analytics and reports, content curation, managing teams, and collaborations and more.
When compared with Buffer, SocialPilot allows users to schedule up to 5000 posts, whereas the former allows 2000 posts only. Talking about the price, SocialPilot is cheaper as compared to Buffer.
3. Sprout Social:
Sprout Social brings excellent and superlative features such as comment moderations, image editing, social CRM, and more. The tool is compatible with all major platforms like Facebook, Instagram, Twitter, Google+, and LinkedIn. Users can use its in-built smart inbox that acts as an inbox for all their social media platforms.
What makes this tool stand out is that they offer a CRM function and listening add-ons that help the users improve their marketing strategy through the given insights. Sprout Social also offers a 30-days free trial, which is comparatively more than what other tools generally provide.
Later started as an Instagram marketing tool and has gradually expanded to being a Social Media Marketing tool that also handles popular platforms like Twitter, Pinterest, Facebook, and Twitter. Its expertise lies in media management, marketing, analytics, and visual scheduling.
The tool’s key features include Visual Instagram Planner, Hashtag Suggestions, Instagram Stories Scheduling, unlimited Media and Instagram Analytics. An edge that Later has over Buffer is that it allows the users to access a content library wherein they can upload unlimited photos, thus giving them high convenience of usage.
SocialOomph is recommended for those enterprises who want to increase their visibility on Twitter. While it supports other platforms like Facebook, LinkedIn, and Pinterest, its support over there is somewhat limited. For instance: SocialOomph allows posting on those platforms but it doesn’t provide specialized features as it does for Twitter.
The tool brings to the users exciting features like DM purging, email-to-tweet, and bulk tweet deleting, especially meant for Twitter.
Amplifr brings to the users a scheduling algorithm that enables them to keep their social media profiles fresh using on-brand content. The tool allows the user to post on other social media platforms apart from the regular ones like Telegram, VK.com, and Viber.
Users can have close control of their client access and approvals by creating their projects, inviting clients, and letting them view the post going live to approve or deny them and then comment if needed. It can prove to be a highly convenient feature for any Media/Advertising agency.
Tailwind majorly concentrates on two platforms: Instagram and Pinterest. If your aim is to optimize your reach on these two platforms, opt for this one! Tailwind works as an Instagram assistant, which lets the user plan their content visually, integrate with smart. bio, schedule with hashtags, and more, thus allowing you to get more reach and leads.
Tailwind Tribes for Pinterest enables users to partner up with fellow users, while SmartLoop allows users to put repining on autopilot, thus pushing your pins to go farther. The pricing for Tailwind starts at $9.99/account per month.
Publer can integrate with all major social media platforms like Twitter, Facebook, Instagram, Google My Business, Pinterest, and LinkedIn. The tool enables the user to customize, preview, and schedule up to 500 posts at the same time across all their accounts by utilizing multi-post creator, CSV file, bulk media uploader, or RSS Feed.
Users can also add a watermark to their content, whether images or videos. The tool also allows users to add up to 3 members even if they have chosen the basic plan, thus enabling them to collaborate easily and work swiftly.
Loomly is a tool that consists of crisp UI and integrations that bring exciting and useful features like a post-idea generator, content calendar creator, and customizable post previews, apart from the regular features that a Social Media Scheduling Tool has.
However, the only downside of Loomly is that it doesn’t consist of a search tool nor does it support Google My Business. Thus, it is mainly recommended for small businesses, agencies and freelancers.
While Buffer is the ultimate option to consider for handling all marketing operations very effectively, some downsides come with it. However, many other options go beyond what it offers and that too, at competitive pricing. Thus, it is advisable to analyze what tool matches your needs the best and decide accordingly so as to make your brand’s online presence seamless and effective.